Social Media Campaigns: Case Studies of the Biggest Fails of 2012 (So Far)


Most of the time we all focus more on what Social Media is doing right, especially in terms of Brands and Branding. Social Axis addresses the Fails of these Social Media Campaigns.

Social Axis

As social media continues to evolve, there is no set formula that defines a perfect campaign. While there are some great social media campaigns being run by companies, there are also plenty of campaigns being run which highlight how running a social media campaign isn’t easy, and there can be downfalls. Many individuals and companies are learning this the hard way, and it’s good to learn from other people’s mistakes so we don’t end up making them ourselves!

Here are some case studies of such failures that have occurred this year, along with the key lesson learnt from each failure.

1. McDonald’s #McDStories

In mid-January, McDonalds launched a Twitter campaign using the hashtag #McDStories. McDonald’s asked users to post nostalgic stories about their experiences on Happy Meals, however, the #McDStories campaign quickly took a whole different turn very quickly as users started using the hashtag to instead share horror…

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