Dan Zarella, a Social Media Scientist at Hubspot did some studies into the habits and behaviours of Instagram users. He even went as far as to create a FREE Instagram tracking tool called PicStats, that’ll provide you with analytics of not just your own account but a friend or competitors’.

how-to-get-more-likes-and-followers-on-instagram

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6 Things Working in Social Media Has Taught Me

I still remember my parents rewarding me with a cellphone at the tender stupid age of 10 with a Nokia 5190 hand-me-down. I was so stoked to just be able to play Snake, not use the tiki-box for reverse calls and be able to send long-winded emoticon ASCii SMS’s to my friends. It was totally all the rage… It didn’t take long for me to switch to a Nokia 3310, have all the latest monotone ringtones and master the art of feeding a Snake large enough to fill up the small matchbox sized screen.

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I’ve only been back at work for the last two weeks, and as much as they had tried to convince me with, “It’ll be fine, you’ll ease back into it”, I was sceptical.

The first two week’s have hit me hard. Much like Sharapova being bull-dozed by Williams, the month has slammed me in the face six-love. I’m currently working on the biggest campaign of my very short-lived career in the social media game that has earned me a seat to Australia for the Cricket World Cup. There are days when I think, “Kirst, you got this shit!” and the others that have me thinking, “Holy Fucking Mother of Pearl! What have you done to get yourself into this? You’re in deep shit!”. Most of the time it’s the last option that finds itself on repeat. I keep reminding myself that the time spent trying to make this happen is totally worth the hours, the stress and the almost free-flowing spout of tears that turn into uncontrollable laughter.

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Hello London!

It’s been a while, and I’m really sorry for being a shit blogger. I’ll be better in 2015 – at least that is what I keep telling myself every year.

It’s been a fast-paced year, the kind that hasn’t stopped or slowed down. Many things have happened in the year but I feel like this year has  possibly been the most challenging, exhausting, and emotionally taxing, but with all those things it has been the most rewarding. I’ve met some great people, I’ve said goodbye to others, I’ve dealt with loss, and in the chaos of it all, I have also had the chance to get to know myself a little better. What I can deal with, that it’s okay to say no, it’s okay to not go, it’s okay to stay in and be a granny but it’s also okay to go out and remember that I’m only twenty-four and that I don’t need to be responsible ALL the time. Just majority of the time.

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Disclaimer:
I’m venting… 

We’re all headed into that final stretch of the year. That, “OMF! If I don’t take leave between now and December I am going to lose my shit.” If it happens to be that you’re in the fire-line, then I really do apologise. It’s not personal.

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Is Photography Dead? The Mobile Photo Explosion [Infographic]

Awesome Infographic found at Visua.ly that explores mobile photography. Feel good saying that PHOTOGRAPHY WILL NEVER cease to exist!! It is NOT a dying art form. If anything it has been rediscovered.

Social Media Campaigns: Case Studies of the Biggest Fails of 2012 (So Far)

Most of the time we all focus more on what Social Media is doing right, especially in terms of Brands and Branding. Social Axis addresses the Fails of these Social Media Campaigns.

Social Axis

As social media continues to evolve, there is no set formula that defines a perfect campaign. While there are some great social media campaigns being run by companies, there are also plenty of campaigns being run which highlight how running a social media campaign isn’t easy, and there can be downfalls. Many individuals and companies are learning this the hard way, and it’s good to learn from other people’s mistakes so we don’t end up making them ourselves!

Here are some case studies of such failures that have occurred this year, along with the key lesson learnt from each failure.

1. McDonald’s #McDStories

In mid-January, McDonalds launched a Twitter campaign using the hashtag #McDStories. McDonald’s asked users to post nostalgic stories about their experiences on Happy Meals, however, the #McDStories campaign quickly took a whole different turn very quickly as users started using the hashtag to instead share horror…

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